Whatever the reasons for writing a blog, one thing is for sure, blogging IS big business. Big enough in fact for some of the worlds largest companies, (both on and off-line) to be interested in creating them.

“But Why?” I hear you ask.

Because believe it or not, “there is money in them there blogging hills.” Companies are starting to realize that there is a huge blog reading audience across cyberspace, and their popularity is increasing daily. The majority of blog readers are information seekers, who crave the intimacy of a blog.

So by tapping into this intimacy, companies can easily gain the trust of the info seeker simply by offering them content that provides value. Of course this is just part of a well constructed master plan, a pre-sell technique.

It’s a simple plan but very effective, the idea is to;

● Gain Trust
● Be seen as an authority figure
● Pre-sell
● Sell

It might be seen as a underhand way of doing things, but it works, and business is business, it’s nothing personal.

Blog empires are spawning at a rapid rate across the internet or blogosphere as it is known, and it’s not just the companies that are taking advantage either. Many affiliate marketers create blogs as a way of promoting their products. The most popular method of promotion is to use the blog as a product review page.

The idea is to write an emotive story/review and include links back to the products sale page. If done correctly, it is a cost effective way of getting traffic to the site.

Affiliate marketers also use blogs as a middle man in their article marketing campaigns. The reason why is simple. Many article directories frown upon the usage of affiliate links. So the easy way around this is to send the potential customer to a blog first, include links in the blog to the sales page and voilà.

The power that a blog has for the internet marketer, if used correctly is limitless. It’s versatility and ease of use are second to none. So if you are seriously considering setting up an on-line business of any kind, then don’t forget to include the humble blog in your plans, because it really can be a marketers best friend.