SEO May Be More Important Than You Think
Search engine optimization, also known as SEO, is the practice of optimizing your website both internally and externally in order to have it show up as high as possible in the search engine results. Your position in these results, also known as the SERPs (Search Engine Result Placement), can make or break your site’s traffic. The higher your placement in the search results the more traffic you will receive and the difference in traffic from position to position is astonishing.
As you can see in the above image over 50% of the users click the first result returned by Google. Even more to that point, over 75% of the traffic goes to the top 3 results in the search engine meaning that these positions are the ones you need to be shooting for. If you aren’t placing in the top 3 you are potentially missing out on a lot of free “organic” traffic.
So I’m sure by now you are thinking how can I get into these top 3 spots and that’s a great question. There are a number of factors which influence where your site will lie within the SERPs and they can be broken down into two main categories: Internal and External.
When I say Internal, I mean things within your own site that you can modify. A few things you need to pay attention to are your page titles, meta-keywords, cleanliness of your html code and keyword use within your sites content. If you want to rank for a specific keyword you need to use it in your websites title, meta-keywords as well your website’s content.
Externally you can increase your site’s search engine ranking by having people link to your website using your keyword as the anchor text. For example, if you are targeting the keyword “dog collars” have people link to your website using “dog collars” as the link’s text. Additionally it helps if the site linking to you is related to your site’s theme.
All these factors and more can influence your website’s ranking and simply making these changes cannot guarantee a high placement in the search engines. However it’s important to make note of these things and strive for those top spots in order to drive more traffic to your site. Good luck!
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